doeanddoe | creative content and communications studio | sydney
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The Drill Cover, Arbutus Medical

digital video animation motion graphics sound design script content narration

ArbutusMedical screencap

Arbutus Medical makes surgery safer for everyone by developing and delivering affordable, user-centered devices. Led by a team of engineers, clinicians, and experienced social entrepreneurs, Arbutus Medical aims to become the leading provider of surgical technology across the developing world.

The Arbutus Drill Cover allows surgeons to safely use a low-cost hardware drill within a clean surgical environment - whether it be in a hospital in Uganda, following the earthquake in Haiti, or a field hospital in Syria.

We worked together with Rewild Films to produce digital animation for this short film. The task was to present key information as simply and as effectively as possible.  It has been used in the media to explain what The Arbutus Drill Cover is and also presented to key distributors, manufacturers, and product evangelists. 

The Arbutus Drill Cover has been doing very well so far, it has been used in over 4,000 surgeries in low resource settings and emergency relief. We're very happy to have been part of their journey.

 

Directed by Josephine Anderson
Produced by Rewild Films
Animation by Su-An Ng

Our Role
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Animation | Art Direction | Illustration

As seen on: BBC News, Aljazeera, CBC News, The Vancouver Sun, Toronto Star, Global News, MedGadget medical technology news

As seen on: BBC News, Aljazeera, CBC News, The Vancouver Sun, Toronto Star, Global News, MedGadget medical technology news