CLYPSO celebrates colour and rhythm in her video for her single YOLO. Dancing through the vibrant streets of Marrickville, the video is a freewheeling adventure through primary colours, frenetic footwork and euphoric hair whipping.
On the wave of great reviews for YOLO, CLYPSO decided this would be the best track to do a premiere video for; something to further convey the energetic and beat driven vibe of the song. Enlisting the help of powerhouse video duo doeanddoe, they developed a concept of fast cuts on colourful street backdrops. Through split screen compositions, a striking colour palette juxtaposed with the implicit edge from the urban settings, the video communicates the feeling of freedom aka YOLO.
CLYPSO has already garnered a slew of notable nods and achievements in the past few months. Reaching No.10 on the Australian Viral 50 spotify playlist, rave reviews on Triple J from the likes of the Aston Shuffle and Dave Ruby Howe as well as featured on Home & Hosed. CLYPSO was also FBi’s Independent Artist of the Week in May and was invited to participate in the Future Classic Writing Camp at the Opera House.
Animation | Concept | Creative and Art Direction | Production | Sound Design