doeanddoe | creative content and communications studio | sydney
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CLYPSO YOLO

Digital video animation motion graphics sound design

CLYPSO celebrates colour and rhythm in her video for her single YOLO. Dancing through the vibrant streets of Marrickville, the video is a freewheeling adventure through primary colours, frenetic footwork and euphoric hair whipping.

On the wave of great reviews for YOLO, CLYPSO decided this would be the best track to do a premiere video for; something to further convey the energetic and beat driven vibe of the song. Enlisting the help of powerhouse video duo doeanddoe, they developed a concept of fast cuts on colourful street backdrops. Through split screen compositions, a striking colour palette juxtaposed with the implicit edge from the urban settings, the video communicates the feeling of freedom aka YOLO. 

CLYPSO has already garnered a slew of notable nods and achievements in the past few months. Reaching No.10 on the Australian Viral 50 spotify playlist, rave reviews on Triple J from the likes of the Aston Shuffle and Dave Ruby Howe as well as featured on Home & Hosed. CLYPSO was also FBi’s Independent Artist of the Week in May and was invited to participate in the Future Classic Writing Camp at the Opera House.

 

Our Role
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Animation | Concept | Creative and Art Direction | Production | Sound Design

AustralianMusicWeek