doeanddoe | creative content and communications studio | sydney
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Glenn Murcutt Folio

Digital video animation motion graphics sound design

Since most of us spend our lives doing ordinary tasks, the most important thing is to carry them out extraordinarily well.
— Glenn Murcutt

We worked with boutique publisher 01 editions to create the social media identity for a collectible architecture folio. Prioritising conversation over conversion in our approach resulted in our client meeting 67% of their average yearly sales figures, from past two years, within five months of us launching the folio’s instagram account and website.

About 01editions
01 Editions is a boutique publisher based in Sydney, Australia: they have designed very exclusive and unusual books for some of their clients and believe that good design makes all the difference.

"This folio represents a very special kind of publication fitting for a grand master of design such as Glenn Murcutt. So we were thrilled when Glenn agreed to work together with us. It took us five years to bring this folio together."

Glenn Murcutt facts
Multi award winning Glenn Marcus Murcutt AO is known for his climate-sensitive architecture that is shaped by his philosophical commitment to maintain harmony with the environment. He is the only Australian Architect who has been awarded the prestigious Pritzker Prize, known as the Nobel Prize of architecture, where he contributed as a Jury Member (2011-2018) and Chair (2017-2018). Other notable awards Murcutt has been awarded include:
1992 Alvar Aalto Medal
2002 Pritzker Architecture Prize 
2009 American Institute of Architects Gold Medal.


Links
The Pritzker Architecture Prize - Glenn Murcutt Biography
Published Art Online Shop

Our Role
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Photography | Brand Audit | Concept | Creative and Art Direction | Production | Content Curation and Planning